How to youtubers make money

So, to put the confusion and endless questions to rest, here are the most common ways in which YouTube creators earn their pay.

YouTubers and YouTube themselves can make money through the adverts that appear on YouTube. These can take the form of ads that appear to the side of videos, on the video themselves as a small bar at the bottom, pre-roll ads ads that play before your video and unskippable pre-roll ads pre-roll ads that you have to watch the entirety of before the video starts.

If a video is long enough, it can also have ads that play within the video itself mid-roll ads. Every time someone sees or clicks on one of these adverts, a little bit of money goes to both YouTube itself and the YouTuber. YouTubers can also make money by doing individual brand deals with companies, much like TV shows do. There are rules in place that state that YouTubers should clearly state when a video is sponsored — as you can see in the title of this Dodie Clark video:.

This has long been one of the biggest sources of YouTuber income. Much like musical acts, YouTubers tend to foster very loyal fanbases who clamour for merchandise which they can use to demonstrate their love for their fave. These days there is a seemingly endless supply of merchandise available from all kinds of creators. Of course not all merchandise is official — and if you truly want to support your fave you should check that the merchandise you are purchasing is actually made or endorsed by them and not someone else.

Aside from conventional merchandising, YouTubers can also earn a living by expanding their brand into other avenues. For example, many major YouTubers are now dabbling with being authors, creating video games or can be seen performing live. Brand deals are sort of the top shelf when it comes to the way YouTubers can make money, in the sense that they require the YouTuber to have a big enough public profile to carry a brand on their shoulders.

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