Any project report on fundamental analysis on stock market

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Apr 16, I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page.

I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission. Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.

SlideShare Explore Search You. Project Report And Market Survey of Show related SlideShares at end. Dan JohnStudent at City College International Follow. Full Name Comment goes here. Are you sure you want to Yes No. Download eBooksGET at http: Im a Student of Tourism Management in ICI College of Sta.

Maria Bualcan, Philippines, i would like to ask for your permission to borrow your Standard Questionaire for Research study purpose. Vivek Mishrano job at not any company at not any company good project buddy.

Kritik VijStudent at Class Steve JohnsonStudent at Bharati Vidyapeeth. Embeds 0 No embeds. No notes for slide. TITLE SOURCE OF THE PAGE SIGN OFNO. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I thank my God for providing me with everything that I required in completing this project. I am highly indebted to the Teacher in Charge Mr.

I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in the completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my classmates in developing the project and to the people who have willingly helped me out with their abilities.

Food served in fast food restaurants typically caters to a " meat-sweet diet" and is offered from a limited me nu; is cooked in bulk inadvance and kept hot; is finished and packaged to order; and isusually available ready to take away, though seating may beprovided. Today,American-founded fast food chains such asMcDonalds and KFC are multinational corporations with outletsacross the globe.

Variations on the fast food restau rant concept include fast casualrestaurants and catering trucks. Fast casual restaurants have highersit-in ratios, and customers can sit and have their orders brought tothem.

Catering trucks often park just outside worksites and arepopular with factory workers. Some trace the modern history of fast food in America to July 7, with the opening of a fast food restaurant called the Automatin New York.

The Automat was a cafeteria with its prepared foodsbehind small glass windows and coin -operated slots. NumerousAutomat restaurants were built around the country to deal with thedemand. Automats remained extremely popular throughout thes and s.

Modern commercial fast food is highly processed and prepar ed on alarge scale from bulk ingredients using standardized cooking andproduction methods and equipment.

It is usually rapidly served incartons or bags or in a plastic wrapping, in a fashion which reducesoperating costs by allowing rapid product identi fication andcounting, promoting longer holding time, avoiding transfer ofbacteria, and facilitating order fulfilment. In most fast foodoperations, menu items are generally made from processedingredients prepared at a central supply facilities and then shippedto individual outlets where they are cooked usually by grill,microwave, or deep-frying or assembled in a short amount of timeeither in anticipation of upcoming orders i.

Follow ing standardoperating procedures, pre-cooked products are monitored forfreshness and disposed of if holding times become excessive. Thisprocess ensures a consistent level of product quality, and is key todelivering the order quickly to the customer and avoiding labourand equipment costs in the individual stores. To make quick service possible and to ensure accuracy and security,many fast food restaurants have incorporated hospitality point ofsale systems.

This makes it possible for kitchen crew people to vieworders placed at the front counter or drive through in real time. Wireless systems allow orders placed at drive through speakers tobe taken by cashiers and cooks. Drive through and walk throughconfigurations will allow orders to be taken at one register and paidat another.

Modern point of sale systems ca n operate on computernetworks using a variety of software programs. Sales records can begenerated and remote access to computer reports can be given tocorporate offices, managers, trouble -shooters, and other authorizedpersonnel. The aim of this project is to conduct a market study on athriving fast food restaurant, going deep into its formation,history and growth; then to analyse the reason that make it sopopular. MCD is the worlds largest chainof hamburger fast food restaurants, serving around 68 millioncustomers daily in countries.

Headquartered in the United States, the company began in as abarbecue restaurant operated by Richard and Maurice McDonald ; in they reorganized their business as a hamburger stand usingproduction line principles.

Businessman Ray Kroc joined thecompany as a franchise agent in Ray Kroc subsequently purchased the chain from the McDonaldbrothers and oversaw its worldwide growth. A McDonalds restaurant is operated either by a franchisee, or anaffiliate, or the corporation itself. The corporations revenues comefrom the rent, royalties and fees paid by the franchisees, as well assales in company-operated restaurants. McDonalds primarily sells hamburgers, cheese burgers,chicken, French fries, breakfast items, soft drinks, milkshakesand desserts.

In response to changing consumer tastes, the companyhas expanded its menu to include salads, wraps, smoothies andfruits. In JulyMcDonalds announced that their largest restaurant inthe world will be built on the London Olympics site. Therestaurant will contain over 1, seat s and is half the length of anAmerican Football field.

Over staff will be employed servingon average during the Olympicsportions of fries,50, Big Macs and 30, Milkshakes. This restaurant willovershadow the current largest McDo nalds in the world in Moscow,Russia. It was modified and expanded by their businesspartner, Ray Kroc, of Oak Park, Illinois, who later bought out thebusiness interests of the McDonald brothers in the concept and wenton to found McDonalds Corporation.

Early historyInPatrick McDonald opened "The Airdrome", an octagonalfood stand, on Huntington Drive in Monrovia, California. In ,his two sons, Maurice and Richard "Mac" and " Dick"moved theentire building to North E Streets in San Bernardino,California.

The restaurant was renamed "McDonalds FamousBarbeque" and served over forty barbequed items. Inthe McDonald brothers began to franchise their successfulrestaurant, starting in Phoenix, Arizona and Downey and California. The McDonald brothers created Speedee to symbolize the quick andefficient service system that they had devised. Recognizing the historic and nostalgic value of the intact structure, the McDonalds Corporation acquired the store in and rehabilitated it to a modern but nearly original co ndition.

InRay Kroc, suggested that they franchise their restaurantsthroughout the country. He got the rights to set up McDonaldsrestaurants throughout the country, except in a handful of territoriesin California and Arizona already licensed by the McDonaldbrothers. Krocs first McDonalds restaurant opened in Des Plaines, Illinois,near Chicago, on April 15,the same day that Krocincorporated his company as McDonalds Systems, Inc.

Bythere were 34 restaurants. Inhowever, Kroc opened68 new restaurants, bringing the total to locations. Phenomenal growth in the s and sInthe McDonalds advertising campaign "Look for the GoldenArches" gave sales a big boost InMcDonalds introduced itsnow world-famous Golden Arches logo. A year later, the companysold its billionth hamburger and introdu ced Ronald McDonald, ared-haired clown with particular appeal to children.

In the early s, McDonalds really began to take off. InMcDonalds Corporation went public. InMcDonaldsCorporation became one of the 30 companies that make up the DowJones Industrial Average. McDonalds success in the s was in large part due to thecompanys skilful marketing and flexible response to customerdemand.

In the now legendar y Big Mac made its debut, and in McDonalds sold its five billionth hamburger. Two years later,McDonalds restaurants had reached all 50 states. InMcDonalds opened its 1,th re staurant; Kroc becamechairman and remained CEO until By the late s, many of the candy -striped Golden Arches storeshad been modified with enclosed walk -up order areas and limitedindoor seating. By June" mansard roof" building designfeaturing indoor seating became the standard for McDonaldsrestaurants.

The company pioneered breakfast fast food with the introduction ofthe Egg McMuffin in and five years later McDonalds added afull breakfast line to the menu. InMcDonalds opened its first drive-thru window in SierraVista, Arizona. This service gave Americans a fast, convenient wayto procure a quick meal. Drive-thru sales eventually accounted formore than half of McDonalds systemwide sales. Surviving the s "Burger Wars"In the late s, competition from other hamburger chains suchas Burger King and Wendys began to intensify.

A period ofaggressive advertising campaigns and price slashing in the earlys became known as the "burger wars. But McDonalds sales and market sharecontinued to grow. During the s, McDonalds further diversified its menu to suitchanging consumer tastes. The company introducedthe McChicken in It proved to be a sales disappointment andwas replaced with series of different chicken sandwiches a yearlater.

Chicken McNuggets were invented in By the end of, McDonalds was the second largest retailer of chicken in theworld. Inready-to-eat salads were introduced to lure morehealth-conscious consumers. The s were the fastest -paceddecade yet. Efficiency, combined with an expanded menu, continuedto draw customers. McDonalds, already entrenched in the suburbs,began to focus on urban centres and introduced new architecturalstyles.

Despite experts claims that the fast -food industry was saturated,McDonalds continued to expand. The first generation raised onrestaurant food had grown up. Eating out had become a habit ratherthan a break in the routine, and McDonalds relentless marketingcontinued to improve sales. McDonalds growth in the United States was mirrored by itsstunning growth abroad. By37 percent of system wide salescame from restaurants outside the United States.

McDonaldsopened its first foreign restaurant in British Columbia, Canada, in By the early s the company had established itself in 58foreign countries and operated more than 3, restaurants outsidethe United States, through wholly owned subsidiaries, jointventures, and franchise agreements. Its strongest foreign marketswere Japan, Canada, Germany, Great Britain, Australia, and France. Braille menus were introduced inand picture menus in Experiments were conducted to find new technology and to researchnew markets to keep McDonalds in front of its competition.

Newlocations such as hospitals and military bases were tapped as sitesfor new restaurants. Growing painsThe 10,th unit was opened in April It took McDonalds 33years to open its first 10, restaurants. Incredibly, the companyreached the 20,restaurant mark in only eight more years, inmid By the end of the total had surpassed 23, andby that time McDonalds was opening 2, new restaurants eachyear, an average of one every five hours. Ina new region was added to the empire when the firstMcDonalds in the Middle opened in Tel Aviv, Israel.

As the company entered new markets, it showed increasingflexibility with respect to local food preferences and customs. InIsrael, for example, the first kosher McDonalds opened in aJerusalem suburb in In Arab countries, the restaurant chainused "Halal" menus.

McDonalds entered India for the first time inwhere itoffered a Big Mac made with lamb called the Maharaja Mac. Overall, the company derived increasing percentages of its revenueand income from outside the Un ited States. In about two -thirds of systemwide sales came from U. McDonalds, but by that figure was down indian currency rate in uae graph about 51 percent.

Similarly, the operatingincome numbers showed a reduction from about 60 percent derivedfrom the United States in 19 92 to The company made several notable blunders where to get cheap birkenstock in singapore the United States inthe s. A seemingly weakened McDonalds was the object of a Burger Kingoffensive when the rival fast-food mckesson stock options launched the BigKing sandwich, a Big Mac clone.

Meanwhile, internal taste testsrevealed that customers preferred the fare at Wendys and BurgerKing. In response to these difficulties, McDonalds drastically cut back onits U. Plans to open hundreds of smaller restaurantsin Wal-Mart and gasoline stations were abandoned because test sitesdid not meet targeted goals.

Announcements were made that McDonalds would improve thetaste of several sandwiches and introduce several new menu items. McDonalds also said that it would overhaul its food preparationsystem in every U. The new just-in-time system,dubbed "Made for You," was in developmen t for a number of yearsand aimed to deliver to customers "fresher, hotter food"; enablepatrons to receive special-order sandwiches a perk long offered what is mean by drawdown in forex trading Burger King and Wendys ; and allow new menu items to bemore easily introduced thanks to th 5 minute binary options jason fielder trading strategy systems enhanced flexibility.

Refurbishing and creating a healthier image: Early sMcDonalds was sued in after it was revealed that forflavoring purposes a small amount of beef extract was being addedto the vegetable oil used to cook the f rench fries. McDonalds also had to increasingly battle how to earn money in apb reloaded public image as apurveyor of fatty, unhealthy food.

McDonalds responded byintroducing low-calorie menu items and switching to a morehealthful cooking oil for its French fries. McDonalds continued to curtail store openings in and toconcentrate on building business at existing restaurants.

Most of new and remodelled restaur ants feature dining zones withthree sections or zones. Free wifi access points were also granted. Also, harsh colours and hard plastics have been replaced withcustom earth tones and flexible padded fabric.

The McDonaldsmenu has been tweaked to offer a larger variety of what thecorporation refers to as more healthy food. Therestaurant will contain over 1, seats and is half the length of anAmerican Football field. This restaurant how can i earn money in low investment the current largest Difference between stock options and employee stock purchase plan in the world in Moscow,Russia.

LIST OF PRODUCTSBurgersAll beef patties are seasoned, consisting primarily of salt and blackpepper. Along with the Quarter Pounder with cheese, this is oneof the two McDonalds signature menu items, introduced in asa response to the flagship burger at Big Boy restaurants. The Big N Tasty consists of a seasoned quarter -pound beef patty forex japanese yen to philippine peso ketchup, mayonnaise, slivered onions, twodill pickle slices, leaf lettuce, and one tomato slice on a sesameseed bun.

Along with the Big Mac, this is one of the twoMcDonalds signature menu items. A 45 g ground beef patty, withketchup, mustard, a single dill pickle, re-hydrated onions, on atoasted bun. Also sold as a double or triple, adding an extra pickleslice for each beef patty addedDouble Cheeseburger: It has hidden divergence trading strategy pdf 45 g ground beef patties, withketchup, mustard, two stock market fundamentals analysis of dill fast ways to earn money on msp, re-hydrated onions, andtwo pieces of cheese on a toasted bun.

It similar to a Double Cheeseburger, but with just oneslice of cheese. It was reintroduced as a permanent dollar -menuitem in December Similar to the double cheeseburger, however thetoppings are different. The Daily Double is made with lettuce,tomato, slivered onions, and mayonnaise. It also has only one sliceof cheese, rather than the two slices that are on the doublecheeseburger.

The Big N Tasty: It was introduced in and has beef pattywith ketchup, cheese, mayonnaise with a grill flavouring, dicedonions, two pickles, leaf lettuce, kebab meat and a tomato slice, ona toasted maltese puppies for sale in texas. It was devised to resemble BurgerKings Whopper sandwich.

A hamburger with lettuce, tomato, and mayonnaise, theMcFeast contains a quarter pounder patty, lettuce, and modifiedmayonnaise with lemon juice, ketchup, onion and tomato.

It is a mildly spicy chicken sandwich. Made fromground white meat chicken, mayonnaise, and shredded lettuce, on atoasted bun. It still remains one of the biggest sellers, just behindthe Big Mac. The Classic is a rebranding of theCrispy Chicken and Chicken McGrill sandwiches, with mayonnaise,leaf lettuce, and a tomato slice. All are served on a whole-grainroll, with either a grilled or crispy chicken breast.

Southern Style Chicken Sandwich: A southern-style fried chickenbreast filet, on a steamed bun, dre ssed with butter and two pickles. McDonalds version of a wrap made with whitemeat chicken breast, lettuce, shredded Cheddarcheese and Monterey Jack cheese, and a sauce, wrapped in a softflour tortilla. There is also a Mac Snack Wrap which features thefixings of the Big Mac, but without the bun and wrapped in atortilla shell, and uses one half of a piece of quarter meat.

Chicken, cheese, red and green bell peppers, anddiced onions in a flour tortilla. Comes with Picante sauce packetson request, which is available in mild and spicy. Introduced in as a replacement for theMcChicken, these are small chicken chunks served with dippingsauces of Barbecue, Sweet n Sour, Honey, and Hot Mustard. In, 4 new dipping sauces were introduced and added to thelineup: Sweet Chili, Honey Mustard, Spicy Buffalo, and CreamyRanch. McDonalds version of chicken strips.

Theyinclude choices of spicy buffalo, creamy ranch, Honey Mustard,and Chipotle barbecue dipping sauces; sauce sele ctions in the UKare Smokey barbecue, sour cream and sweet chilli sauce. It is a whitefish fillet with tartar sauce and a halfslice of cheese, on a steamed bun. It is a sandwich featuring boneless pork with barbecuesauce, slivered onions, and pickles. There are two versions of the McArabia: Grilledchicken and grilled kofta beef with spices. Both are served withlettuce, tomatoes, onions, and garlic mayonnaise in addition to twosmall patties of grilled chicken or kofta, all wrapped in an Arabicstyle pita bread.

The McArabia has been very well receivedthroughout the Middle East. Dipping sauces include ranch, Sweet n Sour,Tangy BBQ, Chipotle BBQ, and Honey Mustard. Similar to the Chicken McBites, these are smallpieces of flaky whitefish dipped in batter and fried until goldenbrown, and served with tartar sauce for dipping.

Salads and side ordersMcDonalds first introduced salads to its menu in ThePremium Salads all are a mixture of iceberg lettuce and a speciallettuce assortment, with cherry tomatoes and different toppings todifferentiate them; additionally all salads can be topped with warmgrilled or crispy chicken. All of its salads are part of McDonaldsmove towards creating a healthier image. McDonalds sells French fries as its primary side order. They alsosell potato wedges, a type o f French fry that is thick cut and wedgeshaped, fried onion pieces and onion rings.

CORPORATE OVERVIEWFacts and figuresMcDonalds restaurants are found in countries and territoriesaround the world and serve 58 million customers each day. Focusing on its core brand, McDonalds began divesting itself ofother chains it had acquired during the s. The company owneda majority stake in Chipotle Mexican Grill until October ,when McDonalds fully divested from Chipotle through a stockexchange.

Until Decemberit also owned Donatos Pizza. OnAugust 27,McDonalds sold Boston Market to Sun CapitalPartners. Types of restaurantsMost standalone McDonalds restaurants offer both counter serviceand drive-through service, with indoor and sometimes outdoorseating.

Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as itis known in many countries, often joptionpane showmessagedialog syntax separate stations for placing,paying for, and picking up orders, though the latter two steps arefrequently combined; it was first introduced in Arizona in ,following the lead of other fast -food chains.

The first suchrestaurant in Britain opened at Fallowfield, Manchester in In some countries, "McDrive" locations near highways offer nocounter service or seating.

In any project report on fundamental analysis on stock market, locations in high -density cityneighbourhoods often omit drive-through service. There are also afew locations, located mostly in downtown districts that offer Walk -Thru service in place of Drive-Thru.

Other McDonalds arelocated in Wal-Mart stores. McStop is a location targeted attruckers and travellers which may have services found at truckstops. Sincethe only Kosher McDonalds in the world that is notin Israel is located in the "Abasto de Buenos Aires", Argentina. Global operationsMcDonalds has work from home jobs in ratnagiri emblematic of globalization, sometimesreferred to as the "McDonaldization" of society.

The Economist newspaper uses the "Big Mac Index": Norway has the most expensive Big Mac in the world as of J uly, while the country with the least expensive Big Mac is India. Some observers have suggested that the company should be givencredit for increasing the standard of service in markets that itenters. A group of anthropologists in a study entitled Golden ArchesEast looked at the impact McDonalds had on East Asia, and HongKong in particular. When it opened in Hong Kong inMcDonalds was the firstrestaurant to consistently offer clean restrooms, driving customersto demand the same of other restaurants and institutions.

McDonalds has taken to partnering up with Sinopec, the secondlargest oil company in the Peoples Republic of China, as it takesadvantage of the countrys growing use of personal vehicles byopening numerous drive-thru restaurants. The company stated it will open vegetarian -only restaurants in Indiaby mid InMcDonalds introduced its "Forever Young" brand byredesigning all of its restaurants, the first major redesign since thes.

The goal of the redesign is to be more like a coffee shop, similar toStarbucks. The design includes wooden tables, faux -leather chairs,and muted colours; the red is mut ed to terra cotta, the yellow wasturned golden for a more "sunny" look, and olive and sage greenwere also added. To warm up its look, the restaurants have less plastic and morebrick and wood, with modern hanging lights to produce a softerglow. Many restaurants now feature free Wi-Fi and flat screen TVs.

Otherupgrades include double drive-thrus, flat roofs instead of the angledred roofs, and replacing fibre glass with wood. Also, instead of thefamiliar golden arches, the restaurants now feature "semi -swooshes" half of a golden archsimilar to the Nike swoosh. Business modelMcDonalds Corporation earns revenue as an investor in properties,a franchiser of restaurants, and an operator of restaurants. The remainder areoperated by others through a variety of franchise agreements andjoint ventures.

The McDonalds Corporations business model is slightly differentfrom that of most other fast-food chains. In addition toordinary franchise fees and marketing fees, which are calculated asa percentage of sales, McDonalds may also collect rent, which mayalso be calculated on the basis of sales. As a condition of many franchise agreements, which vary bycontract, age, country, and location, the Corporation may own orlease the properties on which McDonalds franchises are located.

Inmost, if not all cases, the franchisee does not own the location of itsrestaurants. The United Kingdom and Ireland business model is different thanthe U. In other countries, McDonalds restaurants are operated by jointventures of McDonalds Corporation and other, local entities orgovernments.

A LIVE PROJECT REPORT ON “STOCK PRICE ANALYSIS OF DIFFERENT SECTORS” by Sanjay Gupta - issuu

As a matter of policy, McDonalds does not make dire ct sales offood or materials to franchisees, instead organizing the supply offood and materials to restaurants through approved third partylogistics operators.

According to Fast Food Nation by Eric Schlosser, nearly one ineight workers in the U. It also states that McDonalds is the largest privateoperator of playgrounds in the U. The selection ofmeats McDonalds uses varies with the culture of the host country. Market research establishes exactly whatthis is.

Care is taken not toadversely affect the sales of one choice by introducing a new choice,which will cannibalise sales from the existing one trade off. Their ability to generate profits will vary at different points in theircycle. In India McDonalds has a diversified product range focussingmore on the vegetarian products as most consumers in India areprimarily vegetarian. The happy mea l for the children is a great selleramong others. Customers draw their own mentalpicture of what a product is worth.

A product is more than a physicalitem; it also has psychological connotations for the customer. Thedanger of using low price as a marketing tool is that the customer mayfeel that quality is being compromised.

It is important when decidingon price to be fully aware of the brand and its integrit y. In India McDonalds classifies its products into 2 categories namelythe branded affordability BA and branded core value products BCV.

The BCV products mainly include the McVeggie andMcChicken burgers that cost Rs 50 and the BA products includeMcAloo tikki and Chicken McGrill burgers which cost Rs20 Thishas been done to satisfy consumers which different price perceptions.

One of the methods employed isadvertising, Advertising is conducted on TV, radio, in cinema, online,using poster sites and in the press for example in newspapers andmagazines. Other promotional methods include sales promotions,point of sale display, merchandising, direc t mail, loyalty schemes,door drops, etc.

The skill in marketing communications is to develop a For example, TV advertising makes peopleaware of a food item an d press advertising provides more detail. Thismay be supported by in -store promotions to get people to try theproduct and a collectable promotional device to encourage them tokeep on buying the item.

At McDonalds the prime focus is on targeting children. In happymeals too which are targeted at children small toys are given alongwith the meal. Apart from this, various schemes for winning prices byway of lucky draws and also scratch cards are given when an order isplaced on the various mean combos. Itencompasses the management of a range of processes involved inbringing products to the end consumer.

Other than the main four elements mentioned above there are afew other elements too in the marketing mix, which are asfollows: The customers are invited tocheck the ingredients used in food.

They have large partnerships with other companies that provide them with their desired products; this increases the goodwill of the company. Clean environment and play areas for children where they can enjoy their time. Weakness The weakness that hits the list of employee turnover rate. Every year many of their employees are fired out of the restaurant. McDonalds mostly advertises products and food items that targets children.

Health conscious people often complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints. They also face quality issue at times. This affects t he business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name. OpportunitiesIt can open up online services for their customers so that theycan easily order their desired meals sitting at home.

Discounts given on every food item may help them gain morecustomers. They can go for a joint venture with the retailers they work with. They can introduce healthy hamburgers and healthy drinks forthe people who are health conscious. In order to be environment friendly, they can use packingmaterial which can be recycled later or material that does notcreate pollution. ThreatsEmerging competition of similar outlets is becoming a problemfor McDonalds. Health issue also becomes a problem when it comes to food.

As it is a multinational food outlet, fluctuations in the currencyof other countries becomes a problem for such companies. Recession in any country would definitely affect the whole outletworldwide.

People facing heart problems and obesity accuse McDonalds fornot providing them with the healthy food. They have a threat of local food outlets in different countries.

McDonalds is operating in a fully fledged economy wherecompetition is increasing day by day therefore they should wor keffectively to overcome their drawbacks because of the recession.

1 A PROJECT REPORT ON “INVESTMENT OPPORTUNITY IN STOCK MARKET WITH SPECIAL FOCUS ON OIL SECTOR” FOR “INDIAINFOLINE SECURITIES LIMITED”LUNKAD POONAM” MBA Semester III Project Guide | ram priya kannan - belucydyret.web.fc2.com

McDonalds Corporation Ticker Symbol: McDonalds Corporation franchises and operates McDonalds restaurants in the food service industry. The Company and its franchisees purchase food, packaging, equipment and other goods from numerous independent suppliers.

LEISURE - RestaurantsPrice Day Change Bid Ask Open High Low Volume Return on Assets ROA Daily Vol Total Vol1 Week - - - 0. LIQUIDITY Net Working Capital Ratio 2. Replace this page with the 30 th page as displayedon the pdf reader and pg no.

Attach minimum 5 copies Name: How often do you visit fast food restaurants? Everyday Alternate days Weekends Once in a month Once every three months2. Which of the following fast food chain do you visit the most? Are you satisfied with the services provided by them Yes Sometimes Not at all satisfied4. Everyday Alternate days Weekends Once in a month Once every three months5. Big Mac Burger Mac Veggie Big Mac Chicken Burger Maharaj Mac Mac Fileto Fish6.

Morning Noon Evening Night8. Long queues Wrong orders Hygienic problems Other problems No problems9. Product variety Hygiene Ambience Quick service Location Other The System This is the first thing that makes McDonalds so successful, byhaving an effective and efficient system in place, which exploits theminimum wage labour available, in the form of young teenagers whoare just looking to make some cash or pick up fundamental job skills.

ConvenienceThe second reason why McDonalds is so popular is because itseverywhere. There a McDonalds at every corner of the map, at everymajor shopping centre, district, highway, freeway, every place whichattracts even, remotely more than 10 people, will have a McDonaldsrestaurant not too far from them. McDonalds is having the best RealEstate locations around the world which makes it so popular aroundthe globe.

Likability and FamiliarityThe Golden Arches, the Big M. The MenuMcDonalds has one of the most diverse menus, targeting all agesfrom little kids to old pensioners, and everyone else in between.

Theres Big Macs for the big kids and junior burgers for the little. Themenus versatility is accentuated when they introduced the "healthytick" concept, which target those people who wants to watchwhat they eat even though it doesnt make sense to go to a fast foodrestaurant to eat healthy.

ConsistencyThe last reason is, McDonalds is so successful because of itsconsistency. The expectations that we have about everythingsurrounding the store are fulfilled in almost every store nationwide,worldwide. So everybody knows what theyre getting into before theycome to McDonalds, and by being so consistent, it has a solidreputation to uphold. Wealso its list of various products offered and the corporate profile. Through the marketing mix, we saw how they make use of theirproduct, price, place, promotion mixes.

The consolidated financial statement showed us the financialposition of the corporation as of The respondents also rated the services provided bythe corporation. I gladly hope that this project has met its aim. Let me conclude by quoting this quote by Ray Kroc"Perfection is very difficult to achieve, and perfection was what Iwanted in McDonalds. Everything else was secondary for me. Pictures on the next page!! Pictures to be attachedAttn: Attach these pictures on the backside of the pagewhich is adjacent to the relevant page.

World-famous Golden Arches logo The legendary Big Mac The Chicken McNuggets The Maharaja Mac which is offered in India An exterior view of the worlds largest McDonalds restaurant built on London Olympics site The Big MacThe Big n Tasty The premium chicken sandwich The McDonalds Chicken Fajita A map showing every continent with at least one McDonalds restaurant Project Report And Market Survey of Baskin Robbins- Cbse class 12 Entrepreneu Business plan - Entrepreneurship Project - Shivms Jaiswal.

Business Studies Principles of Management Project Class 12th CBSE. Sample project -Marketing Management. Marketing management project on hair oil class 12th by faizan khan.

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